16 August, 2019
Nine and Domain Launch New Property Program
One of Australia’s most popular property destinations, Domain is coming to television with its own dedicated program, Your Domain.
Produced by WTFN, Your Domain launches 10:00am Saturday September 7 on Channel Nine, and will be hosted by Shelley Craft and Chris Kohler – perfectly timed to debut at the start of the Spring selling cycle.
Your Domain will focus on everything you need to know about property this weekend and will tap into our nation’s ongoing obsession with property. Regardless of whether the audience are buyers, sellers or renters, Your Domain is anticipated to become a must-watch guide to understanding the property market, according to Domain CEO, Jason Pellegrino.
“Inspiring confidence in all of life’s property decisions is at the heart of what Domain does. We’re thrilled that, through the strength and expertise of Nine in television production, we will now have a dedicated program to complement our digital and publishing footprint,” Pellegrino said.
“Whether Australians want to know the best way to increase the value of their property, get their house ready for sale, choose an agent, learn about the market or find out about the longer-term outlook for their suburb – Your Domain has it covered.”
Pellegrino said Your Domain is the next stage in a strategic partnership with Nine, and builds on the TV presence Domain has established through its successful sponsorship of The Block.
Your Domain will live beyond a single program or timeslot, with the brand to be extended into other Nine news and current affairs properties as well as online across Nine and Domain’s digital, video-on-demand and social media assets. Kohler will also become a part of the Nine News reporting team covering property and business news.
The content will cover a wide array of topics with a strong focus on everyday Australians. This includes localised property news, lifestyle tips and tricks, Domain Research House market analysis, real-life case studies, and even the opportunity for ‘sellers’ to feature on Your Domain, according to Nine’s Managing Director of Partnerships, Lizzie Young.
“Our goal with Your Domain is to develop the most effective marketing platform for property in Australia, and support Domain in helping inspire confidence for all Australians in all of life’s property decisions,” said Young.
“The launch of Your Domain is our first major initiative post Fairfax merger that really highlights the unique position we have with the combined strength of Nine and Domain’s assets.”
“We are really looking forward to offering something new that will engage our audiences, and even provide an opportunity for “sellers” to extend the advertising of their property via the reach of Australia’s largest and most effective locally owned media company.”
Your Domain is produced by WTFN and launches on September 7 at 10.00am on Channel 9.