Sally Cronin

General Manager - UK, Western Europe & ANZ

In 2011 Sally Cronin consolidated all of her experience in the media industry and set up an office in London to facilitate the distribution of FRED content.

Spanning a career in television of over two decades, Sally has worked as a distributor, international packager and producer. She has worked with some of the industry’s leading production and distribution companies and has consistently been involved with major UK and international hits including Treasure Island, Paradise Hotel, World’s Worst Driver, The Brits, The Mobo’s, Borderforce UK, Sky Cops and BBC Music Live.

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