The tenth edition of the hit TV series Bondi Vet has enhanced by the inclusion of several major brands in the pet sector.

Household names including Hill’s Pet Nutrition, PAW by Blackmores and Elanco (formerly Bayer Animal Health) joined the series to share in the rich and emotional connection between people and their pets. The brands shared in a range of inventory including in-episode integrations plus a range of digital content assets.

WTFN BE’s GM Derek Dyson said it was Bondi Vet’s brand equity and unique ability to reach large, engage audiences that has been a major drawcard for brand partners.

“Bondi Vet is undoubtedly one of the most recognisable TV series in Australia and undoubtedly the #1 pet and animal show in the country. Our brand partners saw a chance to align with the heritage and appeal of the series,” he said.

“Beyond the TV screen, our digital network of 1.5m subscribers gives our partners access to a group of engaged views, who, if you reward them with the content they are after, they are happy for us to put brands forward for consideration,” he added.

Bondi Vet is now heading into an eleventh season and pet brands are invited to contact WTFN BE to register their interest.