Patrícia Santos Ferreira

Patrícia is a Pod Lead on the Radar team. She is a digital strategy and partnerships expert with over seven years’ experience driving platform growth, optimisation and operations across YouTube, streaming and social media within the entertainment industry.

She began her career at BMG, progressing from intern to Senior Manager across roles in Berlin and London. She played a key role in scaling global digital teams, shaping platform strategy and executing cross-functional delivery across marketing, rights, finance and operations. Her work supported artists including Keith Richards, Roger Waters, Tears for Fears and Rick Astley.