Radar MCN launches Total Distribution

Six months after its global launch, Radar MCN has launched a new proposition aimed at supporting content owners maximise the potential of their content; Total Distribution.

The business has continued its rapid growth in 2023 with the launch of over twenty new channels and bringing in new partnerships including ReDriven and Never Too Small.

Under General Manager Derek Dyson, this new strategy means that Radar MCN will work more closely within the WTFN Group businesses – WTFN Entertainment (production), Fred Media (TV distribution) and Empire Talent (talent management) – to ensure that every right for any type of content is maximised across every available platform, leaving no value languishing on the shelf.

Bondi Vet is a prime example of Total Distribution thinking: having started as a TV series watched at home and then internationally, it is now a content universe that includes four million subscribers across the likes of YouTube and Instagram, in addition to branded AVoD and FAST channels managed by Radar and core content on Blue Ant’s recently launched and rapidly expanding FAST channel network, Love Pets.

Radar MCN will also be looking to offer Total Distribution solutions to an expanded third-party partner base and has recruited former Beyond Rights CEO Kate Llewellyn-Jones to help drive this ambition in a newly created role – Content Partnerships Lead. Joining as a consultant, and based with the Radar team in London, Kate will be looking to work with a range of production companies, content creators and other rights owners to help ensure their untapped rights can be successfully monetised.

Dyson comments: “Radar MCN is the engine driving Total Distribution within the WTFN Group, working end to end with the other business units to ensure every piece of content we represent works across the best mix of platforms – for maximum returns. The fact that we’ve grown out of a creative business makes us unique in this world. We have creativity in our DNA and understand what makes great content. When you combine this with our knowledge of digital opportunities and audiences – and our track record in revenue generation – it explains why content owners are increasingly turning to us for help.”