Radar MCN secures ReDriven partnership

ReDriven is one of the fastest growing car channels on YouTube

Radar MCN is pleased to announce a new partnership with one of Australia’s leading auto channels, ReDriven.

The YouTube Channel, which was founded by Adam Morris and Sam Rawlings, focussed on the used car market and has build huge traction for its professional and entertainment reviews. It is currently approaching 150,000 subscribers on the platform.

“Teaming up with the Re-Driven team was a no-brainer for us. They have done a fabulous job getting the channel to where it is today and we love the vision of a used car channel, particularly in an economic climate where this market is ever more important,” said Radar MCN Genera Manager, Derek Dyson.

“Key for us too is that is a global channel. The content is evergreen and transcends into other markets. Plus the Facebook opportunity is virtually untapped so we can make a big difference there as well,” he added.

Radar MCN will take over the day-to-day running of the channels to optimise for growth and maximum revenue returns and will launch and relaunch channels on Facebook and Snapchat.

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