Chris is Business Owner, Independent Board Director and business advisor. He is the founder and Managing Director of Principle Media Group (PMG). PMG is a media agency that includes a portfolio of global and Australia brands, including; Sportsbet, Centr by Chris Hemsworth, Gordon legal, Don Smallgoods, Yumi, Grill’d, Lifespace, Emily Sky Fit, Soulfresh, and Bob Jane T-Marts. It provides global digital and traditional media strategy, planning, performance and buying services.
Chris was formerly the CEO of SMG Media Group, also holding the role of COO for Publicis Media ANZ, he has had 25 years in media and advertising. He has previously worked with blue chip clients including Suncorp, Samsung, Optus, Holden, Subaru, Nike, and ANZ Banking Group.