Sav Yeldham

Sav is an award-winning digital leader with over a decade of experience in content, social strategy, and audience growth for global entertainment brands.

After starting her career at MTV Australia, she moved to the United States, where she spent eight years in senior and executive roles at Paramount Global, leading digital creative and social strategies for Nickelodeon, MTV, and Paramount+. She oversaw Nickelodeon’s international YouTube network, driving double-digit revenue growth and billions of global views annually. She also spearheaded record-breaking campaigns, including Good Burger 2, which became Paramount+’s top-performing movie of 2024, and Nickelodeon’s Super Bowl campaign, which generated hundreds of millions of views and engagements.

Now back in her native Australia, Sav brings her global expertise to WTFN, focusing on crafting compelling, audience-driven content and building high-performing digital platforms and channels.