Tiny home channel makes large gains

An Australian YouTube channel based on tiny houses has been launched on Facebook with massive results.

Never Too Small, a channel featuring award winning designers and their tiny houses and apartments, has had over one million views since being posted on Facebook by Radar MCN.

The owners of Never Too Small have been blown away by the result.

“Previously, our biggest result on Facebook was 3,000 views,” said James McPherson, a co-founder of Never Too Small.

“Radar MCN achieved in five days what two international MCN’s couldn’t achieve in five years.

They identified a new platform for our content, and were able to engage new audiences almost immediately.”

The Never Too Small YouTube channel already has 2.28 million subscribers, and the Facebook success makes it an even bigger proposition.

“This is a well-established brand which had not cracked Facebook, and just needed the right approach to start monetising its loyal and growing audience,” said Radar MCN’s General Manager, Derek Dyson.

“There are lots of MCN’s that are doing YouTube, but Radar MCN is one of the few also specialising in both YouTube and Facebook.”

Radar MCN partners with a range of other success digital creators including Oceanliner Designs and Songs With Simon, some of YouTube’s most successful history and kids channels respectively.

You can watch Never Too Small on Facebook here: