WTFN BE’s digital and branded divisions has collaborated with iconic not-for-profit Guide Dogs Australia on a new digital series.
Born To Lead follows the lives of guide dogs from birth to the retirement and brings in an amazing cast of characters who support these amazing animals along the way. It’s currently available on Bondi Vet’s YouTube and Facebook channels.
The series, which took the form of eight 12 minute episodes, is just the latest collaboration between WTFN and the not-for-profit section, and WTFN BE GM Derek Dyson says the business have a lot to offer in terms of creative and execution.
“We’ve already partnered with the likes of Royal Flying Doctors on a digital series, so when the opportunity to work with Guide Dogs came along we were delighted. It’s a real privilege to share their story,” he said.
“We were able to bring a unique offering this time around, not just the development and production broadcast quality TV content, but the distribution solution via our digital channels. The series has been watched millions of times now,” he added.
Watch Guide Dogs on the Bondi Vet YouTube and Facebook Channels: